Tuesday, August 25, 2020

Visiting the museums Research Proposal Example | Topics and Well Written Essays - 1000 words

Visiting the exhibition halls - Research Proposal Example Works of art and figures are a portion of the entrancing perspectives found in the historical center. All these along with innovative drawings and canvases signify more than 20, 000 assortments of imaginative works. There are six displays that are changeless in the National Portrait Gallery. It additionally contains figures and drawings of past American presidents. America’s history about the inception of Americans is introduced by educated laborers in the exhibition. The accessible presentations ordinarily highlight the conspicuous individuals who exceeded expectations in diversion and sports in the twentieth century. The Smithsonian American Art Museum holds an enormous assortment of American workmanship. It is in all likelihood the biggest assortment of American craftsmanship all inclusive. Such a significant number of works of art dated from the seventeenth century are available in this gallery. The to a great extent comprehensive visual expressions in the historical center present an assortment of displays of the American history. Guests are given blessings, understanding materials and illustrations in the stores of the exhibition hall. The majority of the indexes and books are on American workmanship. There are a large number of imaginative items related with America’s history. It is difficult for a guest to experience these in one day. There are staffs who direct guests through the exhibition hall just as exercises in which they partake so as to encourage their learning. The exhibition hall is arranged in the National Mall. This is found between the Capitol Building and the Smithsonian’s National Air and Space Museum. It is generally open from September to June. In the historical center guests find out much about American Indian culture. The historical center staffs are experienced individuals who took me and different guests everywhere throughout the displays clarifying in detail and responding to inquiries from their crowd. They offer guided visits relying upon the interests of the guests. The staffs are American Indian experts whose experience is obvious from the

Saturday, August 22, 2020

Difference Between Greek and Roman Warfare :: essays research papers

THE SPANISH AND DUTCH INFLUENCE ON WARFARE AT THE BATTLE OF BRIETENFELD Â Â Â Â Â The Spanish method of taking up arms with the new black powder weapons included the utilization of pikemen. The pikemen were framed in with the harquebus as a methods for ensuring the shooters in the middle of reloads. The Spaniards utilized a strategic unit of 3,000 men called a tercio, which was a mix of pikemen and harquebus. The Dutchman, Marice of Nassau, built up a preparation technique that empowered the shooters to keep up a torrent of fire on the front line. Â Â Â Â Â The Dutch technique for preparing and bores was received by Gustavus Adolphus and utilized at the Battle of Brietenfeld against the German Catholics. The Swedish authority had the option to diminish his development down to six positions that would have the option to keep up a string of fire without needing any security from pikemen. Â Â Â Â Â The Swedish officer was likewise ready to speed up his gunnery and had inside his munititions stockpile 24, 12, and 3 pound weapons. The officer prepared his men to charge at the adversary as opposed to holding on to be taken out in clashes before the foes development. Gustavus Adolphus likewise put another bend on the countermarch strategy, which was ordinarily utilized as a cautious strategy, yet was currently utilized as a hostile strategy. The hostile strategy was equivalent to the cautious technique with one significant special case. When a line moved passed the line that was halted and afterward halted in front of that line, at that point the line would push ahead as opposed to going the opposite way.

Monday, July 27, 2020

Demand Generation Techniques How to Generate Sales for a New Business, Brand or Product

Demand Generation Techniques How to Generate Sales for a New Business, Brand or Product One of the first considerations when setting up a new business, creating a new product, or introducing a new brand, is the existing â€" or even potential â€" need in the market. Is there a need for that new product? Will the business be able to meet that need? If the answer is yes, then entrepreneurs have a glimmer of hope of making sales.In order to be able to capitalize on that need, it’s just a matter of ensuring that the needs are fully identified, and that you are able to deliver when it comes to satisfying the need.But what if there is very low demand for that product? Worse, what if there is no demand for it at all? Does that mean you should withdraw your intentions of setting up your new business or brand? Should you forget about introducing that new product or service, even if you truly believe in its potential? Should you give up, even before you’ve begun?That is certainly an option. But there is another one which is going to require a lot from you, but when done right, it could mean the success of your new venture.So how will you generate sales of your new product or service, build your brand, and make your business grow and succeed? © Shutterstock.com | macknimalStart by working on the demand. There is no demand? Then work on generating it. For that, there are several demand generation techniques that you can use.WHAT IS DEMAND GENERATION?Marketing plays a vital role in how a business establishes a relationship with its target customers and how it retains and grows revenue from and through that relationship. Depending on factors surrounding the market and the business, marketing strategies are designed and programmed, consisting of activities that are all aimed at generating sales and boosting the company’s profitability.Among these many activities is demand generation or “demand gen”, the marketing strategy that aims at driving the awareness and interest of consumers in the target market in the products and services offered by a company, for the purpose of generating revenue and increasing the overall results of operations.Before we go any further, there is a need to clarify several issues that cause con fusion.“Demand generation” is different from “demand creation”Demand creation is, as the phrase implies, all about creating demand for a product, service or brand that does not exist. Demand generation, on the other hand, is for products, services or brands that, although new, already exist. In other words, the business is already up and running, operations are underway, and the products and services are already in existence or in the market. The only problem is that the market is unaware of that fact.Demand creation strategies, on the other hand, are employed under any of the following conditions:If the business is planning on launching a new product, service, or brand;If the business is entering a new market or a new niche, and it wants to know if there is demand for its products or services in that market or niche; andIf the market is completely unaware of the company’s brand, and it is unsure of whether there is demand in the market or not.Essentially, the company will try to make the customers think and believe that they need the product or service, even when they’ve never had a need for it before. Demand generation will be used after the demand has been successfully created.Between the two, demand creation is decidedly the strategy that requires more from the company: more time, more costs, more resources, and certainly more patience.“Demand generation” is different from “lead generation”These two are often used interchangeably since many marketing people often perform them simultaneously.Demand gen will drive awareness and interest of the market, as well as their trust and authority in the products and services that a company or brand has to offer. Meanwhile, lead gen focuses more on what comes next after demand has been generated, and it is time to “close the deal”, so to speak. In other words, through lead gen, the demand will be reaped or “harvested” by reaching out to the customers who need â€" and therefore, demand â€" t he product or service, and convert them into buying customers. This will mark the beginning of the sales cycle.The difference between the two may also be seen in how they treat leads. In lead gen, a lead is a lead, regardless of whether the lead has potential for conversion or not. Demand gen takes a more comprehensive tack, subjecting the prospects or leads to a scoring or qualification process, nurturing and turning them into qualified opportunities. Lead gen focuses mainly on using content and other tools or efforts to collect information such as names and contact details of prospects. To put it simply, unlike lead gen, demand gen is more concerned with finding the right customers so that it can increase the company’s conversion rates and, consequently, sales and profit.Out of all the other techniques for acquisition of customers or drawing attention to one’s brand, demand generation is the approach or method with a long-term outlook. Its concern is turning prospects into cus tomers and building a long-term relationship with them. It wants to build a loyal customer base, not just one-time purchasers.DEMAND GENERATION PROGRAMIn order to ensure the success of a company’s marketing program, a holistic approach must be taken when it comes to its demand gen strategies. A marketing team may be designated as the key players or point personnel of the company’s demand generation program; however, its implementation will span the whole marketing department, and other units that are indirectly involved in the company’s marketing activities. Involvement of the sales team is also inevitable, considering how demand gen is used to bridge gaps between marketing and sales, to reach the customer or target market.The Demand Gen program focuses on the identification of receptive audiences, or prospective customers that are likely to be open or responsive to the messages crafted and delivered by the brand. This is often done through various techniques such as inbound m arketing, content marketing, email campaigns, tradeshows and events, and direct response campaigns, to name a few.The prospects, once identified, are then passed onto the next stage (Lead Nurturing) to qualify whether they are genuine leads or not. The qualified prospects or leads are then moved on to the hands of the Sales team.A successful demand gen program must have these three components:The goal of your demand gen program. You have to be clear on what you want to achieve or accomplish throughout the process of implementing the tactics and techniques.The players or actors. Who are directly and indirectly involved in the activities, and what are their roles and responsibilities?The methods or activities. These include all the activities and efforts performed, and the techniques and tactics employed, all geared towards identifying and engaging customers.DEMAND GENERATION TECHNIQUESAt first, it may seem like a daunting task. Fortunately, there are several tried-and-tested demand g en techniques that marketing teams can employ in order to generate sales for their products and services and boost their brand.When talking about demand generation techniques, you can probably name a lot of inbound marketing techniques. You wouldn’t be wrong, since inbound marketing â€" or the creation and use of quality content to promote a product, brand or company â€" is one of the several types of demand generation activities. But we will be more specific in identifying techniques to generate demand and boost sales and revenues.1. Have a positive introductionWhat is the best way to let someone know who you are? You should go up to that person and introduce yourself directly. This approach â€" straightforward and with impact â€" should also be the approach you should take to introduce your new brand, product or service.Set up a website, and use it properlyThe internet has leveled the playing field for businesses, allowing even small and new businesses to have a fighting chance against bigger and more established competitor companies. A large majority of consumers now turn to the internet, which influences their preferences and even their buying decisions.Invest in creating a website for your brand or, if you are introducing a new product, use your website as a launch pad. It goes without saying that the website must be properly maintained, regularly updated and kept current. If it is a blog, update it consistently and regularly, and update it with relevant and useful content.Offer free valueConsumers definitely wouldn’t say no to freebies, which is why this is seen as an effective technique in piquing their interest. Companies launching a new product may opt to give free product samples to give customers a taste of what to expect. For service companies, it could be a free offer of a new service. It may also be in the form of a free tool or a free resource that the target audiences would want to use.When using this technique, be sure to offer your best s tuff, and the items should have real value. You want to make a very good first impression, so you should offer the best that you have. When done properly, giveaways will lead the audience to look at you and your brand positively, turning them into qualified prospects that will eventually become loyal customers that will keep coming back to patronize your brand.Speaking of a free tool or resource, a good example would be how Sprout Social, the developer of software and other similar solutions, created Landscape, an image resizing tool for social media professionals, content creators and business people. This has increased visits to the site, as well as the trials by Sprout Social, resulting in more customers for the company.Offer great dealsThis may no longer be new to you: a brand tries to entice customers to try a new product for the first time by offering a discount on their first order. The discount must be substantial or significant enough to make the prospect decide to buy it o r not. He will buy the product to give it a try, and if he likes it, he can repurchase at the regular price. You have just successfully conducted a demand gen activity, one that boasts a successful conversion.2. Content marketing techniquesAnyone can make web content, but there is web content that can generate leads, while there is web content that can generate demand. Your goal is to apply content marketing strategies that are specifically directed at generating demand.Create high quality contentThis is the first rule and the most important technique in content marketing. A company may have all the promotional tools at his disposal, but if the content is of poor quality, it won’t be able to get even a passing glance from customers.In order to create high quality content, there are several factors to be considered, but the most important is the target: the prospect or target customer. Who is he? What are his content preferences? What influences his buying decisions? Keep these in mind while creating the content or the marketing message you want to convey to the target audience.Go multimedia and multichannelThese days, creating high-quality content is no longer enough. Thanks to the emergence of various content creation tools, anyone can now create content that is of high quality. One tactic adopted by several leading marketing teams is to create a wide variety of content and promote it in as many channels as they can.The biggest challenge here is that it may prove to be costly and time-consuming, especially for new companies. Another option, and one that is highly recommended by marketers such as Timothy Peters of IntelliResponse, is to invest in the creation of one content strategy, ensuring that it is strong and of high quality, and “repurposing” it in different mediums, to be promoted in different channels.Peters calls this technique “atomization”. For example, a business’ decided its content strategy to be the conduct and completion of an indus try research which, when conveyed to the target audience, will raise their awareness about the company’s brand and offerings.First, the content will be created on white paper, in narrative form, released in the form of newsletters, and even eBooks. Next, its creative team will come up with an infographic based on the content narrative, which makes it ideal for promotion through blogs and websites. Images will also be created purposely for sharing on social media as well as other places online. The company also plans to make use of YouTube and other video streaming utilities, so videos are also created.Use video content marketingFor the longest time, the “default setting” when it came to creating web content involved the use of documents and images, with increasing emphasis on graphics and visual design. But not everyone has the patience (and often, ability) to read and analyze. Therefore, your goal is to find a way to deliver the marketing message, and have them understand it within seconds, or even a split-second.You may take the straightforward approach: it can be a video demonstrating how to use the new product you are introducing, or what its benefits are. It can also be an introduction to the brand, giving the viewers a closer look at that brand’s offerings.Consider presenting case studies, but in video format. Broach the subject of presenting a case study to someone, and you are likely to be met with a flat look or a non-committal reaction. After all, case studies, especially pages and pages of it, are hardly thrilling reading material.But if you use video format in presenting the case study, you will increase the chances of your case study being watched, and your message being received.Any hard data that you will present to back up the marketing case study for your product or service is easier to present in video format, and definitely easier to share with the target recipients. Timothy Peters suggested the video case study to be created with †œgreat storytelling, pleasing visuals”, and factual and actual results, in order for it to be effective and successful.Content syndicationYou have high quality content that is, without a doubt, high-performing. But how long can that high performance be sustained, ensuring that it is able to attract new prospects even after a considerable time has passed since it was first used?That is where content syndication comes in. This involves working with third-party media partners that have established good reputations as prospects or lead providers. In this relationship â€" and it is a relationship, so you have to make sure you choose your partners well â€" you are basically giving someone else the right to use and promote your content, which is tantamount to giving your content away.All is not lost, however, since the rights over the content will still remain with you, and the promotion by the third party will result into conversions that will be to your benefit.The following are exampl es of content syndication tactics that you can try:Creating guest posts for other sites, and sharing others’ guest posts in your own site. Many industries have such publication sites where you can reach out to increase your brand exposure.Cross-posting blog posts with established publisher sites such as Quora, LinkedIn, and Huffington Post.Joining paid syndication networks that will host your content about your new product or brand, and promote them within their network. Examples are NetLine, Integrate and DemandWorks.3. Take advantage of social media marketing tools and techniquesThere are several social media platforms that have proven to be excellent tools in individuals’ and businesses’ marketing efforts for their brands. As such, they are seen as indispensable aids in the implementation of demand gen programs. Therefore, you should utilize social media in zeroing in on your target audiences.When using social media for business, consider using paid social advertising, sinc e it offers more features that will allow businesses and entrepreneurs to reach more audiences. Free social advertising can only get you so much and bring you so far, and your demand gen efforts may not bear the results you want.Use audience segmentation on FacebookIf you already have a list of your best customers, or those that provide the highest value, you can use your (paid) Facebook account to identify and reach similar customers. How do you do that?From your audience list, you will create a separate list, or a segment, consisting of your best customers. Using Facebook’s Audience Manager Feature, you can use that custom segment list to generate a “lookalike audience”. The great thing about this is that you do not have to manually set the parameters, since Facebook will do it for you, using its data points and based on the social profiles of the customers in your custom segment list.Use LinkedIn AdsLinkedIn has made it possible for businesses to target and reach the right audiences, and that is through its LinkedIn Ads feature.It will start with the content you post or upload on LinkedIn Ads. The click-through results will be analyzed, and the findings will be used to identify the audiences that should be targeted, since they demonstrate higher potential for conversion.Conduct webinars and other online eventsStrictly speaking, a webinar â€" or a web-based seminar â€" may not be strictly classified under “social media”, but we will include them here since they are essentially online gatherings.Using a video conferencing software, you may introduce your new offering or brand through a presentation or a lecture transmitted over the Web. Or you can come up with a workshop or seminar on a resource that will reference your brand, and conduct it online, in real-time, allowing interaction with the audiences. If you are introducing a new product, the webinar may focus on educating the market on the problems that will be solved by the new product. This is a wonderful opportunity to create a need for the product â€" a need that the customer is unaware of.The interactive aspect of this strategy is what makes it a great opportunity for demand generation. You can answer the questions of the audience and go in depth greater than you can possibly do in an infographic or a press release about your new offering.4. Strengthen your email marketingIf you are bombarding those on your email list daily with random emails, just to remind them of your company or brand’s existence, that is not demand gen. It is actually more of a lead gen, because your focus is reaching as many prospects as you can, instead of reaching out to the right prospects.How do you strengthen your email marketing?Assess the performance of your email campaign. This may be done through split testing or A/B testing the emails, from the subject line to the content and the call to action. For example, compare two emails by simultaneously sending them to several target customers, and the one that is able to turn them into qualified prospects will be the better performer.Provide relevant email content. The content you include in the email must be relevant to the readers, so as to appeal to them and engage them. The content should be something they would be interested in and would actually want to read. Give them something to look forward to, so they will anticipate receiving emails from you.Maintain an updated and clean database. Take a look at your list and clean it regularly, removing unresponsive targets, if any. Previous email campaigns may also reveal some inactive or inexistent email accounts. Those have to be removed as well, since they will only clutter your database.5. Establish connections with the right partnersSome of the demand gen partners that you should focus your efforts on striking solid and productive partnerships are:Industry authorities or experts. In short, the “superstars” in the industry or niche that your company belongs to. If y ou are going to conduct a webinar, for example, the one to headline it should be someone with credibility and influence. No one will be interested to check out or join a webinar with unknown speakers.Key influencers. Essentially, they are the movers and shakers in the industry. For example, a company with a demand gen process focused on a new clothing line for women will try to partner with top fashion bloggers, who are deemed to be influencers in this specific area. Build and nurture a good relationship with them, and soon they will create positive content about your brand, and aid in your demand gen efforts.Partner marketers. This is a quid pro quo relationship; I scratch your back, you scratch mine. Basically, you will co-create content with another company or brand. That content will be delivered to that company’s audience as well as yours, so both audiences will be aware of the other company or brand. With these, you just effectively increased your reach, and widened your poo l of prospects.There are no fixed guidelines on how a company’s demand gen program should look like, because it will depend on several factors, such as the nature of the business, the product, the market and the target audiences, and other internal and external factors. Implementing a demand gen program takes a lot of work, and it is not something that can be accomplished overnight. It is a process, often a long and tedious one, but it is one of those things that must be done, if a business hopes to see its revenues and sales go up.

Friday, May 22, 2020

Subshell Definition for Electrons

A subshell is a subdivision of electron shells separated by electron orbitals. Subshells are labelled s, p, d, and f in an electron configuration. Subshell Examples Here is a chart of subshells, their names, and the number of electrons they can hold: Subshell Maximum Electrons Shells Containing It Name s 0 2 every shell sharp p 1 6 2nd and higher principal d 2 10 3rd and higher diffuse f 3 14 4th and higher fundamental For example, the first electron shell is the 1s subshell. The second shell of electrons contains the 2s and 2p subshells. Relating Shells, Subshells, and Orbitals Each atom has an electron shell, which is labeled K, L, M, N, O, P, Q or 1, 2, 3, 4, 5, 6, 7, moving from the shell closest to the atomic nucleus and moving outward. Electrons in outer shells have higher average energy than those in inner shells. Each shell consists of one or more subshells. Each subshells is composed of atomic orbitals. Source Jue,  T. Quantum Mechanic Basic to Biophysical Methods. Fundamental Concepts in Biophysics.  Humana Press, 2009, New York.

Saturday, May 9, 2020

Why Did The British Lose The Revolutionary War - 1187 Words

Why Did The British Lose the Revolutionary War? Many factors contributed to the British losing the American Revolutionary War. By the 1770’s the American colonists were not socially, religiously, or culturally connected to Britain. The colonists has their own ways of life and thus were not British by culture. The majority of the colonists had immigrated to America to escape the rigid class structures of Britain and Europe. The Americans had lived independently and autonomously from Great Britain since the Puritans arrived in Massachusetts in 1620. They had developed their own patriotism and did not consider themselves to be British subjects. Thus, they no longer wanted or needed Britain, for the British were like foreigners in America. After having years of benign British neglect, and after capably governing themselves, the people in the American colonies were not pleased when the British Parliament decided after the end of the successful end of the French Indian War in 1763 to become more engaged in the American colonists’ affairs. The British government wanted to protect the American colonies from future Indian and other attacks. Consequently, the British Parliament imposed taxation on the colonists in the 1760’s. The colonists resented this intrusion, for they felt they were not truly represented in the British government. Taxation without representation became the rallying cry of the colonists. On July 2, 1776, the American Continental Congress inShow MoreRelatedA Comparison Of The American And Vietnam Revolutionary Wars And The Use Of Insergency1500 Words   |  6 Pages H502 HISTORY OF INSURGENCY: A COMPARISON OF THE AMERICAN AND VIETNAM REVOLUTIONARY WARS AND THE USE OF INSERGENCY CW4 Joseph, Stephen E WOSSE: 16-006B 26 September 2016 Table of Contents A Nation for Change 1 A Revolutionary War 1 Liberating a Revolutionary War 4 BIBLIOGRAPHY 6 A Nation for Change No one person wakes in the morning and decides to tackle years of institutional rule without thinking certain doom, discomfort, or in some cases, death. Citizens living duringRead MoreThe Revolution Of The American Revolution863 Words   |  4 Pagesway is that the colonists that had money and were known as the elite were trying to preserve their power from the British and this is what caused the revolutionary war. 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He includes his time as a general in the Revolutionary War, his life in retirement after the war, and also his time as the president. Ellis’s main focus in the book is to paint a picture for the reader so it almost feels like they are right next to Washington as his life is explained. The information in his book allows

Wednesday, May 6, 2020

Rationality and the Ethical Life-Aristotle and Kant Free Essays

What is rationality and the ethical life? According to Aristotle and Kant, they have different views on what these two things mean. Aristotle explained that a virtuous activity has an intermediate position of excess and deficiency and also a mean relative to us. The definition of virtue is a mean, insofar, as it aims at what is intermediate. We will write a custom essay sample on Rationality and the Ethical Life-Aristotle and Kant or any similar topic only for you Order Now Aristotle listed ten virtues in his book that he saw as being most important in becoming a virtuous human being. Aristotle also explained that we must become who we are on our own. Kant explained that humanity is defined as being rational. It is our duty by nature to act morally because we are rational. We have absolute worth because we are human beings. Aristotle and Kant have many similarities and differences in their understandings of the ethical life. Aristotle explained that the virtuous life is the excellent life, which is the happy life, which is the rational life. To be rational, we must practice the ten virtues. Rationality is rooted in our actions. If we see someone doing something out of the norm, we usually conclude that they are irrational. Our actions play a huge role on what we believe in society to be rational or irrational. Aristotle’s understanding of the rational person is someone who practices the ten virtues in a public life because you cannot lead an excellent life if it is a private life. I agree with Aristotle because in order to become rational, you must practice these virtues while interacting with others. Aristotle also believes that the highest good is happiness. Happiness is the human function Happiness is the ultimate end for human beings and happiness alone makes life worth living. However, we must achieve our own happiness by doing something with excellence. Aristotle explains that in order to lead an ethical life, we must leada rational life. Humans are born with the capabilityof becoming virtuous. We must become who we are. Kant explains that because we are human we are rational. All human beings are rational so it is universally shared. Categorical imperative explains tat we must act morally. Our intensions are to be moral when acing and it is our duty, by nature, to act morally. When we act, our intentions are always for goodwill. Kant understood that with rationality comes freedom. When one is rational and free, then one is moral, which explains moral law. Because we are humans, we have absolute worth. I cannot use someone as a means to my ends. Slavery is an example of using humans as a means to some sort of ends. The law of humanity explains that we have absolute worth because we are humans and you cannot put a price on human beings. Kant believes that human beings have absolute dignity and worth because we are human. While studying both the philosophers, I found more differences than similarities in their works. I believe that both philosophers make interesting arguments in what it really means to lead the ethical life. While Aristotle explained that we must become virtuous throughout our lives by interacting with others and leading an excellent life to find happiness. Kant explained that we are born with absolute dignity and worth because we are human. Aristotle and Kant both argue that because we are human, we are rational people. They both believe that because we are human, we have the capability of becoming rational. How to cite Rationality and the Ethical Life-Aristotle and Kant, Papers

Tuesday, April 28, 2020

Subtle Characterization In A Good Man Is Hard To Find Essays

Subtle Characterization In A Good Man Is Hard To Find Throughout her short story ?A Good Man Is Hard to Find,? Flannery O'Connor uses subtle characterization to establish the characters of the Misfit and the Grandmother. While some of the characteristics in the story are straightforward and easily understood, others require one to look beneath the surface. Upon one's first reading of the story, he or she most likely believes that the Misfit is a dangerous, bad criminal, and the Grandmother just an old woman; but upon closer examination, it is obvious that, in fact, the Grandmother is the real villain of the story; while the Misfit is a man who feels he has a name to uphold and has learned many of life's lessons. First, the Grandmother introduces the Misfit early in the story when she states, ?That fellow that calls himself the Misfit is aloose from the Federal Pen?(352)?;?I wouldn't take my children in any direction with a criminal like that aloose in it (352).? Already, the reader is led to believe that the Misfit must indeed be an awful criminal. The Grandmother is also characterized early in the story. Her grandchildren state, ?She wouldn't stay at home for a million bucks. Afraid she'd miss something. She has to go everywhere we go (352).? It seems that early in the story that the Misfit is a bad man, while the Grandmother is just an old woman who enjoys spending time with her family. Next, although the Grandmother seems to be a sweet, old woman, there are several instances that point to the fact that she is manipulative and hypocritical. Di Renzo says in his book American Gargoyles that many critics have objections to A good man is hard to find because of O'Connor's elaborate comic depiction of the grandmother and her family. He goes on to say that because the family is so ludicrous, so irredeemably gauche and petty, that it would be impossible for the reader to sympathize with them, even when the misfit is massacring them. Also, while the family is in the car, the Grandmother tells June Star and John Wesley, ?In my time, children were more respectful of their native states and their parents and every thing else (353).? Then, as they pass by a Negro child, the Grandmother exclaims, ?Oh look at the cute little pickaninny! (353)? This instance proves that the Grandmother is a hypocrite. While trying to tell her grandchildren they should be more respectful as childr en in her time were, the Grandmother does the opposite. Second, The Grandmother knows how to manipulate people in order to flatter them to get what she wants. She tells the children about a mansion she had once visited only because she hopes they can talk their father into visiting it again so she can see it. Thus, it is very obvious that the Grandmother is an extremely self-absorbed, manipulative woman. Last, there is the characterization of the Misfit. Even though he is in fact a dangerous man, his is not really the life he wants to lead. The Misfit is a man who questions existence as well as the system. He states, ?Jesus was the only One that ever raised the dead. If he didn't, then it's nothing for you to do but enjoy the few minutes you got left the best way you can- by killing somebody or burning down his house or doing some other meanness to him (362).? Throughout the story, the Misfit never lies. He is full of respect, particularly for women. Ironically, although he is a criminal, the Misfit is also a kind, honest man. When the Family encounters The Misfit, communication is almost solely between The Misfit and the grandmother. They create dialogue between each other immediately after she realizes who he was. The grandmother shrieked, You're The Misfit!...I recognized you at once to which The Misfit replies, It would have been better for all you of you, lady, if you hadn't of reckernized me. Without regard for her family, the grandmother thinks first of herself, crying, You wouldn't shoot a lady, would you? As she converses with The Misfit, she learns of his decent parents and good up bringing, and can therefore categorize